A Pickup Truck SVG is a light truck with a closed cabin and an open cargo area with low sides and a back door.
Originally produced as a working vehicle with a minimum of convenience, but in the 1950s, American consumers began to buy pickups not to transport goods, but to emphasize their lifestyle. By the 1990s, only less than 15 per cent of owners had reported using it only as a truck.
Today, in North America, the Pickup Truck SVG is mainly used as a passenger car and accounts for about 18 percent of the total number of cars sold in the United States. (Sources: Pickup. Merriam Webster. Retrieved 2014-08-07, Mueller, Mike. The American Pickup Truck. p. 9, Porter, Bryan (2011). Handbook of Traffic Psychology. Elsevier. p. 222, “Vehicle Registration Data”. Hedges & Company. Retrieved 2016-02-06)
The term “pickup” was used by Studebaker in 1913 and by 1930 the pickup had become a standard term.
In Australia and New Zealand, the name Ut (abbreviated from the word “utilitarian”) is used for both pickups and coupe.
Brief history of North American Pickup Truck SVG
The first distribution pickups with a small platform for the transportation of small batches of goods on the basis of passenger cars with internal combustion engines appeared at the beginning of XX century in Europe and in the USA. In the second half of the 1910s, the largest U.S. car manufacturers Ford, Dodge and Chevrolet deployed their mass assembly line.
During the 1910-1970s pickups were considered to be purely utilitarian vehicles, primarily necessary for farmers and small businesses, and as auxiliary distribution trucks to transport, service, construction and road repair companies.
In the early 1980s, the first models of recreational-sports pickups (e.g. the Toyota Hilux SR5 4WD 1983) were introduced, with the appropriate coloring and chrome-plated exterior parts, as well as a protective tubular arc of safety in the body and a “chandelier” lighting on it. In the future, this “pick-up” line for the transport of bulky sports equipment and tourist equipment, as well as amateur cross-country racing, has acquired a sustainable development with a focus on the youth audience. In addition, racing SUVs and buggies for rally-raids and Bahá’ís often equip them with pickup bodies.
Currently, there are two main design schools of “pickup construction”: European-Australian, which involves the creation of a pickup on the basis of a conventional passenger car model with a carrying body, and American-Asian, in which the pickup is based on a solid frame chassis, often unified with all-wheel drive SUVs. Correspondingly, in the first case, the pickup cabin is just the front part of the passenger car interior, and the base of the single-sided platform floor is reinforced with additional elements or mounted on a semi-frame welded to the side members of the cabin, or in the second case the front part of the SUV body is used.
Since the mid-1980s, the Big Three pickups have gained increased popularity in North America due to the relative cheapness compared to cars, moreover, deprived of the traditional powerful and tractive gasoline engines of the V8 type by that time because of the tightening of the average fuel consumption in accordance with CAFE standards. At the same time, the pickups are actually equal to passenger cars in terms of equipment and comfort of cabins and passive safety systems, and the emergence of heavy-duty engines such as V10 indicated their superiority even over sports cars in terms of dynamics and traction capabilities when towing quite heavy trailers. All this together made the pickups a trendy type of car in the eyes of American consumers. For professional use, Heavy Duty pickups are usually available in 2nd and 3rd class payloads, while Class 4 and 5th models are not available as pickups, but as chassis with cab and trucks with a variety of superstructures.
In the 1990s and the first half of the 2000s, mass demand shifted from passenger cars to pickups, which led to the emergence of new brands in this segment, including even such prestigious brands as Cadillac and Lincoln. Marketers and transporters have even got a special term “pickup of individual purpose”, i.e. used not as a commercial, but as a private car. Such Japanese giants as Toyota Motor and Nissan Motor tried to join the traditional manufacturers of full-size pickups from the “Big Three”, however, only as market outsiders.
However, by the middle of the 2000s in the North American market due to the growth of fuel prices, partly provoked by the excess of too much voracious cars in the American park, there was a slight drop in interest in particularly powerful models of pickups, which forced the “Big Three” and American branches of Japanese companies (for example, Toyota) to actively promote pickups with hybrid power plants (Internal combustion engine + electric motor with batteries). The collapse of the U.S. automotive market as a result of the financial crisis hit pickups and SUVs the hardest (a 22.5% drop in sales in the Trucks segment in 2009 compared to 19.9% in passenger cars).
In 2014-2015, the North American automotive market (including the Pickup Truck SVG market) was recovering, mainly due to falling oil prices and, consequently, lower fuel prices. Thus, in 2014, the U.S. pickup market grew by 6.6% to 2.32 million, compared to +11.9% for SUVs (5.31 million) and +1.7% for passenger cars (7.94 million), and by 9.7% to 2.55 million in 2015, compared to +16% for SUVs (6.17 million) and -1.9% for passenger cars (7.78 million). However, federal restrictions on emissions and fuel consumption continue to apply, forcing Ford Motor, for example, to master the production of full-size aluminium F-series pickups, while General Motor focused on maximising the production of the popular Chevrolet Colorado/GMC Canyon medium-size pickups, which are in high demand. Interest in various hybrid and electric versions of the pickups has decreased significantly, which, however, has not led to the refusal of leading American manufacturers to further develop this area. Thus, by 2020 Ford intends to equip its entire line of pickups and SUVs with hybrid drive.