Banner SVG – a graphic representation of an advertising character. Banners are placed to attract clients, to inform or to create a positive image. In the olden days the banner was meant to be the main Banner SVG of any army (in this sense the name was used by the Germanic peoples; in the feudal age it was the name of the main state roundabout, under which all the vassals of the state gathered).
Banner SVG In outdoor advertising
The word “banner” usually refers to a rectangular fabric with an image or text of information or advertising content. In a business environment, his synonyms are bandages, banners. All these products are effective tools for outdoor advertising and are manufactured by large format printing or handmade ink, marker, etc. The main material for their production is cast thick polychlorovinyl films, often called banner fabrics. For such tasks as design of buildings, grandstands, mass events, banner fabric is often replaced by banner mesh, which facilitates the overall weight of the construction and eliminates the effect of sailing.
Banner SVG material:
- 1. banner paper is not paper in the full sense of the word. It’s soaked in latex and nylon. Very strong. Able to hang out on the street for up to two months. There’s only one significant drawback – instability to mechanical damage. The best option would be to place a paper banner on a rigid fixture, otherwise the canvas will burst from the first strong gust of wind.
- 2. Polyethylene. If it is printed with pigmented inks, it can withstand scorching sunlight for up to five months without damaging the brightness of the ink.
- 3. banner fabric (synthetic). It is mainly used indoors – decorations, flags, exhibition stands. Printing uses a special backing made of paper to ensure that the material is not skewed. When printing is complete, the backing is easily removed.
- 4. The vinyl banner consists of a strong mesh and a vinyl coating (double-sided). Sometimes, in order to increase the service life of a banner, its surface is varnished.
Vinyl banners, in turn, can be divided into several subcategories, depending on which advertising structure they will be used on.
Frontlit – used when printing on one side, when applying applications or in frontal illuminated designs.
Backlit – used in light boxes. The main feature is the scattering of light.
Mesh-Net doesn’t create glare, doesn’t “fear” the wind. It is used for manufacturing of advertising of the big sizes.
Blackout – is equipped with an internal layer of black, due to which it is completely opaque. Ideal for bandages and banners.
Banner SVG In Internet advertising
Banner – one of the prevailing formats of Internet advertising. It is a graphic image similar to the advertising module in the press, but able to contain animated (rarely video) elements, and may also be a hyperlink to the advertiser’s site or page with additional information.
There are two types of banners: static and dynamic. Static banners are placed for a certain period of time. In this case, the advertiser buys a specific place on the site. Most often static banners can be found on regional Internet portals. Therefore, when choosing the dynamics, the advertiser pays for the number of displays per user. Dynamic banners use both regional and federal portals. At the click of the advertiser pays specifically for the click, that is, the transition to his site. An example is Contextual advertising.
The types of banners differ by the type of graphic image on the site:
Each type of banner is a graphical image in GIF or JPEG format. The image on them can be either static (or fixed) or animated (in the GIF format, the motion effect is achieved by alternating several images).
At the moment, there are three types of banners on the Internet:
Static Banner SVG- a single graphic image, without movement, containing additional elements.
GIF-banners – are a sequence of raster frames that take turns. The frames are changed sequentially taking into account the programmed delay of each frame. This type of GIF animation is usually used in a simple script. Smoothness of movements in such banner can be reached only at the expense of set of intermediate shots that gives visual effect of movement. But it has a significant impact on the volume of the banner.
Flash-banners or Java – are created in Adobe Flash program. Unlike traditional raster graphics, these banners use vector graphics, which allows you to get animation effects with a small size banner. In addition, Flash-banners provide the ability to use sound effects, which increases the effectiveness of the banner as an advertising medium compared to traditional ones. Effects in the Flash-banner are more impressive. Inside the banner is built on the principle of layers. Independent computer animation can be implemented on each of the layers. The use of vector graphics makes it possible to implement entire animated stories in the banner. Also, Flash technology provides the ability to create an interactive banner.
Today, you can order an Internet banner from the studio or make it yourself in real time with the help of a banner generator.
At sporting events, banners are placed by fans in order to support an individual athlete or a team, or, conversely, to express dissatisfaction with the game or management policies, or to ridicule and insult the opponent and/or his fans. As a rule, most of these banners are used only once.
In the football environment, there are official rules that prohibit the introduction of banners containing any form of discrimination as well as obscene expressions into the stadium. A banner that is in any way carried to the stadium may result in a fine being imposed on the club or individual fans of the team.
In addition, many official or unofficial fan clubs have permanent banners on which the names of organizations/groups or their slogans are written. They are usually hung out at the stadium during a away match, less often at home. As a rule, such a banner becomes a “business card” of the fan club. Sometimes on the back of the banner mark the date and place of departure.
Depending on the task at manufacturing of banners for sports events usually used banner mesh or synthetic fabric.